Our Story

We Built TuruMail Because
Cold Email Was Broken

In 2021, our founders were running a B2B sales agency. Our cold emails had a 62% spam rate. The tools that existed were built for newsletters, not outreach. So we built something different — from the ground up, for cold emailers.

Our Mission

To Make Cold Email Accessible, Scalable, and Actually Effective

Cold email is the most powerful direct outreach channel in B2B sales. Done right, it generates millions in pipeline. Done wrong, it gets you blacklisted. The difference is infrastructure, deliverability, and strategy.

We built TuruMail to democratize access to enterprise-grade cold email infrastructure. The features that used to cost $500/month at enterprise platforms — dedicated IPs, IP warmup, Spintax, DMARC enforcement, custom tracking domains — we made available to every sales team from day one.

Our mission is simple: help every cold emailer land in the inbox, get replies, and grow their business.

5K+
Active Cold EmailersSales teams, agencies, and founders worldwide
10M+
Cold Emails Sent DailyAcross all TuruMail-powered campaigns
97%
Average Inbox RateFor campaigns using TuruMail's infrastructure
40+
Countries ServedCold emailers across North America, Europe, Asia, and beyond
Our Journey

From Frustrated Founders
to Cold Email Infrastructure Leaders

2021
Q1 2021 — The Problem
Our cold emails were landing in spam — and we couldn't fix it
Co-founders Arjun and Priya were running a B2B lead generation agency. 62% of their cold emails were landing in spam, despite following all best practices. The tools available were either too expensive, too complex, or built for newsletter marketing — not cold outreach. They decided to build their own solution.
2021
Q3 2021 — The Build
First version of TuruMail launches internally
After 6 months of development, the first version of TuruMail went live for internal use at the agency. With dedicated IPs, automatic DKIM signing, and IP warmup built in, their inbox rate jumped from 62% to 94% within 30 days. Their agency's pipeline tripled. They knew they had something others needed.
2022
Q1 2022 — Public Launch
TuruMail opens to the public — 500 users in the first 30 days
After sharing TuruMail in a few cold email communities and forums, the response was overwhelming. 500 users signed up in the first month without any paid advertising. The feedback was unanimous: this was what cold emailers had been waiting for — professional-grade deliverability infrastructure at an accessible price.
2023
2023 — Scale & Features
Spintax, Visual Automation Builder, and Zapier integration ship
User feedback drove a wave of major feature releases: full Spintax support for content uniqueness, a visual drag-and-drop automation builder for multi-step cold email sequences, and a native Zapier integration connecting TuruMail to 5,000+ tools. The platform grew to 2,000+ active users. TuruMail raised its first seed round.
2024
2024 — Enterprise & API
White-label platform and full REST API launch for agencies
TuruMail launched its Enterprise tier with white-label capabilities, allowing agencies to run TuruMail under their own brand for clients. The full REST API enabled deep integrations with CRMs, lead databases, and custom sales tech stacks. Revenue tripled year-over-year. Team grew to 30 people across 4 countries.
2025
2025 — AI Features & Global Expansion
AI-powered subject line optimization and inbox rate breaches 97%
TuruMail launched AI-powered subject line suggestions, send-time optimization, and automated spam score fixes. The platform's average inbox rate reached 97% — the highest in the industry. The user base crossed 5,000 active cold emailers across 40+ countries. TuruMail's dedicated SMTP server product became the cheapest professional-grade option on the market at $15/month.
2026
2026 — Today & Beyond
10M+ cold emails daily and still growing
TuruMail now powers 10 million+ cold email sends per day across 5,000+ active users. The team is 50 people strong. We're building the next generation of cold email infrastructure — multi-inbox orchestration, AI-native sequence optimization, and deeper CRM integrations — all with the same obsession over deliverability that started this journey.
Our Values

What We Stand For

Six principles that guide every product decision, every hire, and every customer interaction at TuruMail.

📥
Deliverability First
Every feature, infrastructure decision, and product roadmap item is evaluated through a single lens: does this help our users' cold emails land in the inbox? Deliverability is not a feature — it's our foundation.
🔍
Radical Transparency
We show you exactly how your emails are performing, what your sender score is, which blacklists you're on, and what's causing deliverability issues. No hiding bad news — transparency helps you make better decisions.
⚡
Speed of Trust
Building IP reputation takes time. We automate and accelerate every step of that trust-building process — from warmup schedules to authentication setup — so you can scale cold outreach safely and quickly.
🧪
Obsessive Testing
We run thousands of test campaigns every month to understand how ISPs are scoring cold emails. Our team is always testing subject lines, IP configurations, and sending patterns so our users benefit from collective intelligence.
🤝
Customer Obsession
Our best features came from listening to users. We read every support ticket, respond personally to every feedback email, and maintain a public feature request board. The customer's outreach success is our success metric.
🌱
Sustainable Growth
We believe in responsible cold email — content that provides value, volumes that respect ISP guidelines, and practices that preserve the inbox as a communication channel for everyone. We ban spam, always.
Press & Recognition

What People Are Saying

Product Hunt
"TuruMail is the product cold emailers have been asking for. Finally a platform that treats deliverability as a first-class feature, not an afterthought. #1 Product of the Week."
Read on Product Hunt →
G2 Reviews
"Switched from Mailchimp and our cold email open rates went from 14% to 41% within 3 weeks. The dedicated IP and warmup engine did what years of tweaking couldn't."
Read on G2 →
Sales Hacker Community
"If you're serious about cold email outreach, TuruMail is the infrastructure stack. The Spintax + dedicated IP combo alone is worth 10x the monthly fee."
Read the thread →

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