Complete Feature Set

Every Tool You Need for
Cold Email That Converts

TuruMail is engineered from the ground up for cold email outreach. Here's an in-depth look at every feature that makes your campaigns land, convert, and scale.

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Core Infrastructure

Inbox-First Cold Email Delivery Architecture

Every component of TuruMail's infrastructure is designed with one goal: getting your cold emails into the primary inbox, not the spam folder or promotions tab. We've studied thousands of cold email campaigns to build the most delivery-optimized platform on the market.

Automatic SPF alignment — Your sending domain's SPF record is checked and validated before every campaign launch, preventing misaligned headers that trigger spam filters.
DKIM signing on every email — Cryptographic signatures prove to receiving mail servers that you're the legitimate sender and the message hasn't been tampered with in transit.
DMARC policy enforcement — Configure strict, relaxed, or monitoring DMARC policies to protect your domain from spoofing and improve inbox placement with major providers.
Feedback loop integration — Connected to Gmail, Yahoo, Outlook, and all major ISP feedback loops to auto-suppress complainers before they damage your sender score.
Bounce classification — Hard bounces are permanently suppressed; soft bounces are retried intelligently. Bounce rates are monitored in real time with automatic alerts.
See It in Action →
Delivery Health Dashboard
97.3%
Inbox Rate
0.02%
Spam Rate
98/100
Sender Score
0.4%
Bounce Rate
Authentication Status
SPF Record ✓ Passing
DKIM Signing ✓ Active
DMARC Policy ✓ Enforced
Blacklists ✓ Clean (42/42)
IP Warmup Schedule
Day 1-3
50/day
Day 4-7
200/day
Wk 2
1K/day
Wk 3
5K/day
Wk 4
15K/day
Full
50K+/day
🎯 Sender score: 98/100 — Warmup complete!
IP Warmup

Automatic IP Warmup — Build Trust with ISPs Before You Scale

Jumping straight to high-volume cold email on a new IP is the #1 reason senders land in spam. TuruMail's warmup engine gradually builds your IP reputation with Gmail, Outlook, and Yahoo before you scale.

Smart volume scheduling — Our algorithm auto-calculates the optimal daily send volume increase based on your domain age, engagement history, and ISP response signals.
Pause & resume protection — If bounce rates or spam complaints spike during warmup, the system automatically pauses sending and alerts you before permanent damage occurs.
Multiple IP management — Warm up multiple IPs simultaneously, each on its own schedule. Stagger them for continuous scale increases without reputation risk.
Throttling controls — Set maximum sends per hour, per day, and per ISP domain (e.g., no more than 15% to gmail.com at once) for ultra-safe warmup.
Read Warmup Guide Start Warming Up →
Content Uniqueness

Spintax — Send 10,000 Unique Cold Emails from One Template

Spam filters are sophisticated. When they receive thousands of identical emails from the same IP, they flag it. Spintax solves this by automatically generating unique variations of your cold email for every single recipient.

Nested Spintax support — Combine {word1|word2} inside longer {sentence variations|alternative sentences} for exponential uniqueness. One template can produce billions of unique emails.
Spintax preview & testing — Preview all possible variations before sending. Our built-in randomizer shows you sample outputs so you can ensure quality before launch.
Subject line spinning — Apply Spintax to subject lines, preview text, body content, CTA buttons, and even signature blocks simultaneously.
Merge tag compatibility — Combine Spintax with personalisation merge tags like {FirstName}, {Company}, {Title} — every email is both unique AND personalized to each prospect.
Try Spintax Free →
Spintax Template
Subject: {Quick question|Hey {FirstName}|One idea for {Company}}

Hi {FirstName|there},

I {came across|noticed|found} {Company} and {wanted to reach out|thought I'd connect|figured I'd drop a line}.

We help {companies like yours|B2B teams|sales teams} {book more meetings|increase reply rates|scale outreach}.

{Worth a quick chat?|Open to a 15-min call?|Interested?}
Generated Variation #1
Subject: Quick question

Hi Sarah,

I came across Acme Corp and wanted to reach out.

We help B2B teams book more meetings.

Worth a quick chat?
Generated Variation #2
Subject: One idea for TechFlow

Hi there,

I noticed TechFlow and figured I'd drop a line.

We help sales teams scale outreach.

Interested?
📊 Cold Email Sequence Builder
🚀
Send Initial Cold Email
Personalized intro email with Spintax
Trigger: Campaign Start
⏱️
Wait 3 Days
Check for opens & replies
Condition: No Reply
📧
Send Follow-up #1
Reference first email, add value
Action: Send Email
⏱️
Wait 5 Days
Check engagement signals
Condition: Opened but No Reply
📧
Send Follow-up #2
Social proof + clear CTA
Action: Send Email
💔
Breakup Email
Final attempt — creates urgency
Action: Final Send + Tag
Automation

Visual Automation Builder — Cold Email Sequences on Autopilot

Build sophisticated multi-step cold email sequences with a drag-and-drop visual editor. Set it once, then let TuruMail follow up with every prospect automatically — from first touch to closed deal.

Behaviour-triggered follow-ups — Branch sequences based on whether a prospect opened, clicked, replied, bounced, or took no action. Send the right message at the right moment.
Time-zone aware scheduling — Schedule cold emails to land at 9am in the recipient's local time zone, regardless of when you launch the campaign.
Multi-channel triggers — Connect to Zapier to trigger cold email sequences from CRM events, LinkedIn connects, form submissions, and custom webhooks.
A/B split testing — Automatically split-test subject lines, email bodies, and CTAs within sequences to find what converts best for your audience.
Build Your Sequence →
Analytics & Reporting

Deep Analytics — Know Exactly What's Working in Your Cold Outreach

TuruMail's reporting suite gives you granular visibility into every aspect of your cold email performance — from campaign-level metrics down to individual prospect behaviour and device breakdowns.

Real-time open & click tracking — See who opened your cold email and when, which links they clicked, and how many times they viewed your message — all in real time.
Geographic & device breakdown — Understand where your prospects are opening emails (country, city) and on what device (desktop/mobile, Gmail/Outlook) to optimise your campaigns.
Revenue attribution — Connect cold email clicks to revenue outcomes via UTM parameters, Google Analytics integration, and CRM sync — prove the ROI of your cold outreach.
Deliverability dashboards — Monitor inbox rate, spam rate, bounce rate, and sender score in real time, with trend charts and automated alerts for anomalies.
Explore Analytics →
📊 Campaign Performance
SaaS CEO Outreach — Wave 3 ACTIVE
Sent 4,200 · Opened 1,638 · Clicked 420 · Replied 126
39%
Open Rate
↑ +12% vs last
10%
Click Rate
↑ +4% vs last
3%
Reply Rate
↑ +1.2% vs last
0.3%
Bounce Rate
↓ -0.1% vs last
All Features

The Complete Cold Email Toolkit

Every feature you need to run professional cold email campaigns at any scale — all included in your plan.

🔐
Email Authentication Suite
Auto-configured SPF, DKIM, DMARC, and BIMI for every sending domain. One-click setup with guided DNS configuration and real-time validation.
✓ Included Free
📋
List Import & Management
Import prospects via CSV, Excel, direct API sync, or Zapier. Unlimited list size, custom field mapping, duplicate detection, and automatic segmentation.
✓ Unlimited Contacts
Email Verification
Built-in integrations with Emailable, Kickbox, ZeroBounce, and NeverBounce. Verify lists before sending to eliminate hard bounces and protect sender score.
✓ 5K Free/mo on Pro
🎨
Drag-and-Drop Email Builder
Design beautiful responsive emails with our visual builder. 50+ pre-built templates, custom HTML/CSS import, and mobile preview baked in.
✓ 50+ Templates
🔗
Custom Tracking Domains
White-label all tracking pixels and links with your own subdomain (e.g., track.yourdomain.com). Improves click rates and inbox placement vs generic trackers.
✓ Full White-Label
🕵️
Spam Score Checker
Run every cold email through SpamAssassin before sending. Get a detailed breakdown of spam triggers with specific recommendations to fix each issue.
✓ Pre-Send Check
🌐
Multi-Language Support
Send cold emails in any language with full Unicode support. Right-to-left languages, custom character sets, and localised unsubscribe pages all supported.
✓ 50+ Languages
🔄
Unsubscribe Management
CAN-SPAM and GDPR compliant unsubscribe handling. Custom-branded unsubscribe pages, list-unsubscribe headers, and automatic global suppression list management.
✓ CAN-SPAM Compliant
🧩
REST API
Full-featured REST API with comprehensive documentation, SDKs for PHP, Python, Node.js, Ruby, and Go. Webhooks for every event type — opens, clicks, bounces, replies.
✓ Full API Access
Zapier Integration
Connect to 5,000+ apps without code. Auto-add leads from LinkedIn Sales Nav, Apollo, Lusha, or any CRM. Trigger sequences from HubSpot, Salesforce, Pipedrive events.
✓ 5000+ Apps
🏷️
White-Label Platform
Remove TuruMail branding completely. Add your own logo, custom domain (app.youragency.com), custom colour scheme, and branded email templates for agency clients.
✓ Agency Ready
👥
Team Collaboration
Add unlimited team members with role-based permissions — Viewer, Editor, Campaign Manager, Admin. Share templates, lists, and analytics across your entire sales team.
✓ Unlimited Users

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Actually Land in the Inbox

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